PRE-OPENING
In depth market intelligence research | Development and presentation of property’s Marketing Plan | Proforma expectations and project feasibility validation | Creation of Marketing Plan | Pre-opening transition budget and revenue planning | Brand affiliation recommendations


MARKETING
Conducting a name study for the property | Oversight of website content and design creation, web hosting and optimization for maximum online revenue-generating capabilities | Development of Public Relations strategies and alliances to enhance awareness and stimulate reservations | Marketing communications and brand oversight | Maximizing exposure within Virtuoso, Fine Hotels & Resorts, Signature, and other key marketing partnerships | Overseeing development of strategic alliances and partnerships that enhance competitive positioning and reach of the property


SALES
Business development focus groups | Recommendations and deployment of sales strategies to diversify and grow the account base | Business development techniques and other proactive sales tactics | Goal structure review and implementation of mechanisms for ongoing success | Sales techniques coaching of the team leaders and team members | Acceleration of trip, trade show and event planning | Review of interdepartmental procedures to improve the line of communication and organizational alignment

 

REVENUE + RESERVATIONS
Property description and rate loading into Global Distribution System | Review of Yield techniques and implementation of rational pricing, rate parity and other strategy consistencies | Training of reservation sales staff to capture superior levels of customer service, improve conversion ratio, and increase revenue per booking | Recommendations for capturing revenues after hours and weekends/holidays

 

DISTRIBUTION
Review of the distribution structure to minimize per-booking-costs across GDS, alternative booking channels (Expedia, Travelocity, Orbitz, etc.), proprietary booking engine, and overflow call center reservations

CORPORATE LEVEL
Leveraging of Direct Sales and Marketing efforts across the portfolio | Driving performance of National Sales resources | EstablishingCentralized Group services | Revenue Management rollout and implementation | Creation and oversight of Central Reservations Office | Maximizing Corporate Public Relations, E-commerce and Brand communications team delivery

 

RECRUITMENT
Sourcing and interviewing of Sales, Catering, Revenue Management, Reservations and Spa/Wellness candidates

 

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