BULFINCH - Interactive Media Award Winner

Boston

 



Hospitality Atelier lead Project Management efforts for revamping Bulfinch Hotel Boston e-marketing strategies. The project’s objective was to improve property’s online presence and to stimulate direct online reservation revenues. Soon after Bulfinchhotel.com was launched late 2009, it was recognized with the prestigious Interactive Media Award recognition.

 

The Interactive Media Awards (IMA) competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. Judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA, a site must excel in each criterion and rise above competitors' sites.

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